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Getting The Most Out of Your Guest Blogging Efforts |
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In my opinion, guest blogging is one of the best ways to build relevant backlinks to your web pages. Not only does this method of link building help build out and diversify a website’s backlink portfolio, but when done correctly, it can also bring targeted visitors to your site. If you are ... Read more |
A New Way To Submit URLs to Google |
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Google has announced one more way to help site owners request that a specific web page is crawled. The Fetch as Googlebot feature in Webmaster Tools has been around for a while but now makes it possible for site owners to submit a new or updated URL for indexing. The process is ... Read more |
The Link — SEO.com’s August Newsletter |
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Businesses Must Finely Tune Twitter Campaigns Twitter serves up fantastic ways for businesses to provide customer service, promote sales and manage their reputations online. But when composed correctly your tweets might even improve your company’s rankings in the search engines. “If you are tweeting regularly and you’ve got a good reputation, then ... Read more |
5 Tools to See a Website Like a Search Engine |
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The SEO industry exists largely because search engines don’t see websites like humans. If they did, we would probably be finding new employment as web designers or conversion experts. Nevertheless, until this happens (and I’m betting my career on the fact that it won’t) it is one of our main jobs to ... Read more |
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Online Advertising Gets Easier With Google AdWords Express |
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Yesterday, Google announced the official introduction of AdWords Express. First launched as Google Boost in October 2010, AdWords Express makes it simple and fast for users to start advertising online. The whole setup can be completed in less than five minutes. AdWords Express is aimed at helping local businesses that aren’t currently ... Read more |
This Week in “Commonly Asked Search Marketing Questions” |
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Hey SEO.com followers. This week we are launching the “Commonly Asked Search Marketing Questions” web series, featuring answers to some questions about basic SEO fundamentals. There are certain concepts of search engine optimization that will likely always remain a ranking factor. Whether you are a new or seasoned SEO professional, it may ... Read more |
Google Places Page Update Means You Need Google Native Reviews |
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Google Places updated its look after Google Maps, Google Calendar, Google Gmail and other applications. This looks like the final version that Google Places will roll out and from what I can tell it’s a worldwide release. There are a few major things right now from what I can see: Third-party reviews are ... Read more |
Create and Find Infographics with Visual.ly |
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Infographics have become an increasingly popular marketing tool. In response to this popularity, Visual.ly recently launched, crediting itself as “the world’s largest community for exploring, sharing, creating, and promoting data visualizations.” The site currently offers users search functionality and a share feature for finding and submitting infographics from around the web. Already ... Read more |
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Seven Chrome Extensions (and One Request) for Google Plus |
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Unless you’ve spent the last week hiking in the Yukon, and your smart phone was eaten by a polar bear, you’ve probably heard Google+ is here. Aside from joining and spending considerable time organizing my circles, I’ve noticed some shortcomings with the site. Luckily, others have noticed these too, and created Chrome ... Read more |
Supercharge Your Business With a Product Trailer |
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Video has emerged as one of the most effective mediums for marketing on the web. This hasn’t happened overnight, as we have seen companies use video to market their products for many years. In video marketing, there are plenty of topics that merit discussion. Books could be written about how to plan ... Read more |
Update Your Google Product Search Feed by September |
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Notable Feed Specification and Policy Changes to Google Product Search Changes are coming to Google Product Search. According to the announcement on the Google Merchant Blog, new feed specifications and policies will go into effect starting Sept. 22, 2011. Merchants who fail to comply will find their products missing from Google Product ... Read more |
Testing the First Link Priority Rule |
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This post summarizes the results of a recent internal test conducted to understand how a website’s navigation menu affects the ‘First Link Priority’ rule. A method for avoiding the consequences of this rule was also tested with positive results. While these tests were in no way exhaustive, they do add to the ... Read more |
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