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What is Original Content? [Video FAQ Series] |
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Google loves original content. Original content is something that you wrote that you did not pull from any other source. There are a number of places where good content can be added to a site. Some options include: Blog posts Reviews Content on site Text on pages of site What kinds of ... Read more |
What is the Panda Update? [Video FAQ Series] |
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Video by SEO.com Share this Video Video by SEO.com Initially the Panda update was called the farmer update by the search engine marketing industry because it seemed to be targeting content farms and low quality sites that were spamming the search results. It was originally launched in February 2011 and was credited ... Read more |
Google’s Updated Menu Bar |
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You may be just getting used to the new black menu bar that Google launched in June, but don’t get attached. According to Google, the menu bar is going through another redesign and the black bar you have been seeing for the past few months is about to disappear, and it could ... Read more |
Black Friday and Cyber Monday Shopping [Infographic] |
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The days immediately following Thanksgiving kick of the beginning of the holiday shopping season and are some of the busiest days of the year for retail sales. Retailers offer some of their best deals of the year in order to lure in shoppers and shoppers often camp out for hours to ... Read more |
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12 Free SEO Tools of 2011 to be Grateful For |
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A few of these tools also qualify as resources or guides, but every one of these tools has made my life just a little bit easier this year. To all of you in this list, and to those I've missed or forgotten but who have offered free tools in 2011, THANK YOU! If ... Read more |
5 Content Pieces That Can Help You Build Site Authority |
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This is a guest post from Kaila Strong, Account Manager at Vertical Measures Internet Marketing Infographic by Vertical Measures Other than revenue, a website's success can be measured by the amount of targeted visitors that it receives. More targeted traffic often translates to more revenue. To achieve this objective the site must ... Read more |
10 Incredible Face-Melting Google Tricks |
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Many companies regularly use humor in their marketing efforts. Old Spice comes to mind, with their ridiculously funny spots featuring Isaiah Mustafa, and recently Fabio (although I’d contest the latter isn’t as funny as the originals were, but I digress…) Since Google dominates the search engine market in America, it’s a good ... Read more |
Pubcon Las Vegas Day 3 – Key Takeaways |
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As Pubcon 2011 wraps up, it's difficult to reflect on the past 72 hours on so few hours of sleep. Wednesday, we attended Alan Bleiweiss' #EpicDinner with 120 attendees. It was fantastic. He did an incredible job. Afterward, we went to karaoke and watched several of our own rock the mic and ... Read more |
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Pubcon Las Vegas Day 2 – Key Takeaways |
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Day 2 of PubCon Las Vegas 2011 was full of great information! Here are some of the highlights from Wednesday's sessions: Content Take advantage of user-generated content for your site. Peer reviews can be effective to encourage conversions on a page. Websites typically are seeing a 555% increase in click-through rates when ... Read more |
Introducing G+ Business Pages |
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Up until this point, Google+ users have had only the ability to connect with other people. This Monday, however, Google announced the introduction of Google+ Pages, a service that allows you to connect with organizations and brands you care about. As Google describes it, “Google+ has always been a place for real-life ... Read more |
PubCon Key Takeaways – November 8, 2011 |
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The first day of PubCon was chuck full of valuable information. For those of you not able to attend we have brought together many of the key takeaways by subject. Content Keep your content fresh, quality and with purpose. More than any other the focus in discussion today revolving around content had ... Read more |
Google’s Latest “Freshness” Algorithm To Affect 35% of Searches |
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Google announced the freshness algorithm update this morning. It’s intended purpose is to provide the best results for the most recent information you’re seeking. This algorithm update follows several Panda updates and last year’s caffeine update, which focused on the speed of indexing new content. If I search for [olympics], I probably ... Read more |
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