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What is a Link Farm? [Video FAQ Series] |
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[jwplayer mediaid="21949"] A link farm is a website with a high number of links to different websites with no relevance or category logic, grouping, organization, or relevance to the domain name. If you land on a site and there are hundreds of links all over with many unrelated topics, you’ve probably landed ... Read more
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Create a Killer SEO Team |
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Every company would like to have the perfect online marketing team. A team comprised of visionary, dedicated, motivated and driven employees. The challenges come when trying to balance and mold the right qualities, skills and personalities into a team that is able to consistently move the needle in the right direction while ... Read more
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How To Get More High Quality, Natural Links |
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Recently a number of our clients have voiced a similar concern. With all the talk of the changing face of SEO, how do we adapt? How do we get those high quality, natural links that will determine if we thrive or die in a future where quality matters more than ever? It’s a ... Read more
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Actionable Video SEO for Marketers |
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Online video and YouTube have become synonymous for both producers and viewers. As we stop to think about other videos sites we remember all the others (Facebook, Bing, Vevo, Hulu, Ustream.tv, Daily Motion, Break.com, ESPN, Vimeo, etc. and so on) that serve up millions of videos daily. That’s a lot of time ... Read more
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Beyond Keyword Research: Why You Should Be Looking At Consumer Behavior |
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Although it is important to consider ROI when developing a search marketing strategy, there are many other factors you should consider for long term success of a business. Typically in an SEO campaign, your first and most critical step is keyword research. This sets the stage for your SEO efforts. Before you ... Read more
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How To Successfully Pitch A Blogger For A Guest Post |
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One of the most important ways to enhance your link portfolio is through guest blog posts. Finding a relevant blog with an engaged audience can be a daunting task, but the return on investment is potentially significant. There are hundreds of thousands of blogs on the internet, but how do you create ... Read more
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Explode Your Keyword List Right – Part 3 |
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For today’s keyword expansion process we will again be using Google Webmaster Tools. The idea will be the marrying of two keyword reports provided within the tool: top queries and top relevant phrases. When going through this process, it is essential you have a specific focus in mind. For instance, if you ... Read more
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Small Businesses: Does Your Communication Style Match Your Customers? |
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Over the last several months, I’ve had the need to reach out to local businesses that perform a variety of home services. Some of the interactions were very pleasant while some were horrendous, making me question how this person’s company was still in business. One thing that became very apparent to me ... Read more
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14 Tips to Get the Most Out of Blogging |
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Blogging is a great way to increase traffic to a website and help you rank better in the search engines. When I suggest implementing a blog to clients, there is frequently some degree of skepticism and push-back on the importance and effectiveness of it. I get a lot of questions like “What ... Read more
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Marketing Your Small Business For Under $5 Per Month (Phase 1) |
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When it comes to marketing your business online, many small businesses have no idea where to start. Chances are, they have heard of SEO, PPC, Social Media, etc, but it’s confusing and they just don’t have the time to learn how to do it. My post today is to show small business ... Read more
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Top 7 iPad Apps for SEOs |
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Many SEOs that I know eat, sleep, and breathe SEO. With technology today, we now can manage our search engine marketing campaigns from almost anywhere. For the iPad owners out there, I have compiled a short list of my favorite apps that help me manage my sites. SERPs SERPs, by Hans Schneider, ... Read more
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Stop SOPA – Join the Largest Online Protest in History |
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Today is the largest online protest in history. Many notable sites are joining together to stop the internet censorship bills, SOPA and PIPA. Why Protest? On Jan 24th, Congress will vote to pass internet censorship in the Senate, even though the vast majority of Americans are opposed. We need to kill the ... Read more
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