SEO Tips and Tricks



How to Write LinkBait Content Like a Boss

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Using everyday conversations to gain natural backlinks In my career as a journalist, I’ve had the opportunity to cover breaking news events from around the state of Utah. In the summer of 2010, a major oil pipeline developed a leak, forcing more than 20,000 gallons of oil into Salt Lake City’s Red ... Read more
 

Make Change: The Joy Of Giving

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As the new year begins and the economy continues its slump, we at SEO.com are grateful for the growth we experienced in 2011. Our growth is measured in various ways -revenue, client base, customer satisfaction, etc – but what really sets us apart are the awesome employees that contribute to our success. ... Read more
 

New Features in 2.5 - Windows Azure support

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The artcile New Features in 2.5 showcases several new features in Joomla 2.5. In addition to supporting MS SQL Databases covering SQLServer 2008 and SQLAZure, Joomla 2.5 supports Azure Storage CDN and Azure deployment. Windows Azure is the Cloud platform from Microsoft. To learn more, please visit Windows Azure. Sign up here for a Windows Azure Free Trial account. This article covers a use case to deploy new Joomla site on Windows Azure. I will follow up with another use case where we will cover migration of Joomla 2.5 site (Windows Server and SQLServer Database) to Windows Azure. Migration will require customizations to Joomla Scaffolder framework.

The Azure storage CDN is not part of the Joomla 2.5 core, but is available as a Joomla extension. The CDN can be downloaded from Azure Storage Extension. If deploying on a Windows Server, Joomla users/developers can leverage Azure Storage for image/video delivery to the site very similar to Amazon S3 or Rackspace Cloud files. However the real use case for Joomla with CDN extension is the deployment on Windows Azure Cloud platform.

We have made it easy to deploy Joomla on Windows Azure by providing a Joomla Scaffolder framework. The Joomla Scaffolder framework  does everything for you such as

1. Download the Joomla2.5 beta from Official Joomla2.5 Beta release .           

2. Download Azure CDN and package CDN

3. Generate Service configuration settings (cscfg) for  Windows Azure

4. Generate Package file (cspkg) file for Windows Azure.

 

Let me outline instructions needed to build the Joomla Package ready to be deployed on Windows Azure.


Assumptions:

1. You need Windows Azure account. You can sign up  here

2. Make sure the certificates are uploaded and fire wall rules added

3. Database and user credentials are configured for SQLAzure from Azure portal

4. Configure Storage account for Windows Azure

5. Download Azure Storage Explorer

6. Add storage account and create following containers

    a. images (for Media Manager sync)

    b.  config (To upload cscfg and cspkg file for deployment)

 

Steps to build the Azurified Package

1. Download Joomla Scaffolder on your Windows machine.

2. Extract the downloaded zip file

3. Open build.bat file in your favorite editor

4. Edit line 18

call scaffolder run -out="%PWD%\build\Joomla" -s="%PWD%\build\Joomla.phar" -db jbase -user "demosql@xxx4XXXjiw" -password "Sam@123" -host "XXX.database.windows.net"  -sample_data 1 -admin_user "admin" -admin_password "admin2222"

Modify -user, -password, -host as per your windows Azure account credentials shown within Microsoft Azure portal

The last three parameters

- sample_data -- 1 to install sample data

-admin_user - admin username for the site

-admin_password - admin password

5. Save the file build.bat.

6. Run the build.bat from comand line

Takes around 5-7 minutes to perform the following tasks

  • Download the Joomla2.5 beta from Official Joomla2.5 Beta release .           
  • Download Azure CDN and package CDN
  • Generate Service configuration settings (cscfg) for  Windows Azure
  • Generate Package file (cspkg) file for Windows Azure.

7. Upload the cscfg and cspkg file to the config container within your storage account.

8. Login to your windows Azure portal and create a new Hosted service (Staging or production, though "staging is preferred)

9. Provide the deployment name, browse and provide paths to the cscfg and cspkg files from storage explorer

10. Then your deployed service will go through 3 states

  1. Initializing
  2. Busy
  3. Ready

Go back to the Azure portal and notice the status of the deployment. If deployment is in "Ready" state, then click on the link below DNS Name with Azure properties tab.

On click of the link, 3 things happen

1. Joomla.sql is installed

2. If sample_Data is set to "1" in build.bat sample_data is installed

3. admin username and password is created within Joomla database.

 

Note:

a. You can also upload cscfg/cspkg from your local machine, but it is time consuming, hence alternatively, upload the cscfg file and cspkg to storage will help reduce time to deploy Joomla on Azure.

b. You might get an alert that number of instance is 1 and need to be increased to more than 1. Ignore this alert by clicking on "Yes". You can modify instance count from Azure portal after the deployment.

c. Allow approximately 5 minutes for the deployment service to be in ready state.

 

That is it - your joomla is deployed on Windows Azure.

  • Login to the backend and configure Azure storage api credentials..
  • Click on Media manager. Now all images are rendered from Azure storage CDN and not from the images folder. If you upload images in article manager/category manager or from front end, all images are uploaded to Azure CDN and not to images folder under Windows Azure.

 

Development roadmap

1. Improve integration of Joomla Global configuration to support Windows Azure Service Configuration.

2. Bug fixes in Joomla 2.5 beta release to make Joomla 2.5 GA release production ready for Multidb and Windows Azure.

3. Joomla 2.5 should be integrated with Microsoft Web Matrix/Platfrom Installer very soon.

4. The Joomla CDN Extension for Azure will be available through Joomla Extension Directory.

5. Consolidate CDN capabilitieis with in community projects to support CDN natively in Joomla. Please note there are several CDN initiatives and is hard to adopt one implementation. Having CDN support as an extension is not a bad idea either.

6. Better control of Azure deployment (instance count, global configuration changes) from within Joomla Backend.


Resource for Windows Azure

1. Joomla Scaffolder

2. Azure Storage Extension

3. Windows Azure

4. Windows Azure Free Trial account

5. Azure CDN

6. Official Joomla2.5 Beta release .

Note: If you want to change the destination of the Joomla 2.5 or Azure CDN, then edit Config.class.php file in Joomla Scaffolder to provide the correct download links to both Joomla and Azure CDN.

 

Resource for Joomla to run on Windows

1.Web Platform Installer configures SQLServer Compact edition for you

or

1. SQLServer 2008 R2 Express

2. PHP Drivers for SQLServer

3. If SQLServer 2008 (Standard or Enterprise edition) you also need SQL Native client to be installed on the web server.

Note - you can use XAMPP, WAMP or IIS with Fast CGI with PHP 5.3 or later.

An example of Joomla extension supporting Multidb Joomla Ad Agency - Click here for more information

 

Please do help us test and improve Windows Azure support.  Please do contact me if you have any suggestions, questions/concerns or comments, please share them on the group http://people.joomla.org/groups/viewdiscussion/1399-joomla-25-multidb-and-windows-azure.html?groupid=278. We will be sure and glad to improve your experience of Joomla deployments on Windows Azure and multidb.

Joomla needs more involvement from individuals and companies implementing Joomla solutions or services. Please get involved today in some capacity.

 

New Features in Joomla! 2.5

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Joomla 2.5 will have a host of new features including new search functionality, multi-database support, and update notification. The following article describes these features. Many people in the community have contributed to making these features possible, some of whom are listed here.

 

Review: Top 3 SEO WordPress Plugins

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"What's the best WordPress SEO plugin?" I'm asked that question all the time, and recently took part in a debate discussing which plugin is best. I decided to draft a features list comparing the top three most downloaded SEO plugins to get a better picture of what each plugin has to offer, ... Read more
 

What is a 404 Page? [Video FAQ Series]

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A 404 page shows on a user's screen when they reach a page that doesn't exist on the website. This can happen when they reach a page that was deleted, clicking a broken link, or typing the wrong URL. More than likely you've encountered a few humerous 404 pages in your web ... Read more
 

Explode Your Keyword List Right – Part 1

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So I started writing a post titled 4 Ways to a Worthwhile Keyword List and quickly realized it was far too lengthy. Thus, you are now embarking on post one of a four-part series. Each post will discuss different processes to locate valuable keywords and how to lay them out in a way ... Read more
 

Why is Content Important for SEO? [Video FAQ Series]

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The web is comprised of information; or content. Every web page online is a living document of information that contains a specific piece of information with an intended purpose. Search engines crawl and index pages that are unique and provide value to their visitors. For example: a publisher writes content for a user ... Read more
 

Should You Do SEO and PPC Together? [Video FAQ Series]

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SEO and PPC should be considered children of the same parent: search marketing. Their strategies should be considered together for best results. There is some debate in the industry if running PPC and SEO can cause cannibalization of traffic; and there have been studies suggest both a positive and a negative result. You ... Read more
 

Top SEO Industry Highlights During My First Year at SEO.com

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This month I reached my official one year tenure as an employee of SEO.com. During the past year, there have been many notable and industry changing events, so much that I could go on for pages and pages. I have chosen 7 that have affected me and those around me. Included is ... Read more
 

Get Your Social Media House In Order For 2012

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2011 was a big year for social media. We saw continued growth of sites like Facebook and Twitter, as well as the introduction of Google+. Many businesses continued the adoption of using social media as part of their marketing strategies, and now we are seeing the the early stages of what the ... Read more
 

What is a Social Bookmarking Site? [Video FAQ Series]

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Social bookmarking is a way for people to tag, share, organize, store, and search for useful links online. Instead of saving sites as bookmarks or favorites in your browser, you compile them online into a website you can reach from any computer. These bookmarks reference noteworthy links and can be private, public, ... Read more
 
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