SEO Tips and Tricks



Introducing G+ Business Pages

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Up until this point, Google+ users have had only the ability to connect with other people. This Monday, however, Google announced the introduction of Google+ Pages, a service that allows you to connect with organizations and brands you care about.  As Google describes it, “Google+ has always been a place for real-life ... Read more
 

PubCon Key Takeaways – November 8, 2011

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The first day of PubCon was chuck full of valuable information. For those of you not able to attend we have brought together many of the key takeaways by subject. Content Keep your content fresh, quality and with purpose. More than any other the focus in discussion today revolving around content had ... Read more
 

Google’s Latest “Freshness” Algorithm To Affect 35% of Searches

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Google announced the freshness algorithm update this morning. It’s intended purpose is to provide the best results for the most recent information you’re seeking. This algorithm update follows several Panda updates and last year’s caffeine update, which focused on the speed of indexing new content. If I search for [olympics], I probably ... Read more
 

Movember is for Moustachery

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The hairy month of Movember is upon us once again. Continuing the tradition started last year, we manly men of SEO.com have decided to take up the cause by lifting not a blade to our faces over the entire month of November. There is indeed a worthy cause behind all the fine ... Read more
 

Quick Link Building Wins via Infographic Directories

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This is going to be a rather short post from me today, but wanted to take a few minutes to discuss how to get some quick links from infographic directories. As I discussed in a post over at PRMarketing.com, the sole purpose of infographic marketing is to attract natural backlinks. Infographics, when ... Read more
 

2011 Joomla Day New York Recap

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Thanks to the platinum sponsor Seblod, creator of a new CCK for Joomla!, we were able to host a dinner party on Friday night for 50 of our sponsors, speakers, volunteers, and international guests. The wonderful staff at House of Brews made our event quite memorable. It was exciting to have so much Joomla! talent in one room - core team, OSM board members, major component developers, hosting companies, and grateful end users mingled as the excitement level grew for the coming weekend events.

 
On Saturday, our generous benefactor Microsoft helped us invite all conference attendees to a party at the House of Brews. Seventy participants discussed the events of the day over beer, wings, and sliders.
 
After the planning and craziness is over, I can happily say that JoomlaDay2011 was a tremendous success.
 
Friday, the leadership team along with about 30 other attendees met to discuss where Joomla! should go in 2013. Unfortunately, I was unable to participate as I would have liked because I was setting up for the weekend. Regardless, I heard lots of great discussions occurred.  It is exciting to see where Joomla! will be going to in just a few years!
 
Friday night we invited the sponsors, speakers, and volunteers to another party at the House of Brews. They really put on a great event!  We had beer towers, appetizers, a great dinner, and, of course, dessert.  They even presented a chance for me to mingle and meet with many of our international guests.  What a way to start the weekend!  The conversations ranged from politics, to Joomla!, and to current world events.  I am proud to say we had guests from various countries including Western Australia, Israel, Columbia, Germany, France, Canada, and more.
 
Saturday morning started very early with a couple of headaches.  Unfortunately, the coffee was not brewing as it should have been, but that did not slow down the presenters or workshops.  Although, I must admit, people seemed a little fuzzy before they finally got their cup of Joe.  With plenty of bagels, muffins, juice, and other accoutrement, the keynote began at 8:45.  A special thanks to Ryan for creating a video for us that we were able to watch all together. 
 
Each session on Saturday lasted for over an hour.  We had sessions based on extensions and 3rd party developers, sessions based on what can be done with Joomla! from a developer perspective, and other sessions focused on the 'business end' of Joomla!.  Each session was well attended, and there were definitely a variety of sessions to choose from.  In fact, the number one complaint that I have received so far was that attendees had too many quality sessions to choose from.  Well, we have a solution for that, too!  We have posted the videos on the www.JoomladayNYC.com website for attendees to check out sessions they were unable to attend.
 
Saturday ended again with another trip to the House of Brews.  Thanks to a generous donation from Microsoft we were able to provide appetizers and beer for the attendees.  I think everyone enjoyed another night out with the Joomla! folks!  Some did ask why we were at the House of Brews again.  To be honest, we could not find another bar/restaurant that would host our event because we had no idea how many would attend on Saturday night.  It could have been anywhere from 10 to 70.  So, instead of picking a place where we would have to wait in line, we decided to be better safe than sorry.  A special shout out goes to Marian Konop of Gotham Informatics who planned all of these parties.
 
Sunday morning began with another near coffee catastrophe, but we persevered by having the coffee ready for our guests by 8:30.  Thank goodness.  With the amount of work to be done Sunday, we really needed the caffeine!  Elin gave a great keynote about Joomla! and how to get involved, which is something we all need to do.  We even added a 'bug squashing' session that day.  Rob Schley gave the entire group a view into the Unified Content Model that he started creating at Ebay.  We are looking forward to seeing what gets integrated and how all of this will work out.  The sessions Sunday were developer-focused; we adjusted some tracks as needed to try to make as many participants as comfortable as possible.
 
We closed the day on Sunday with a stump-the-speaker one more time, and the questions and answers were as various as any JoomlaDay conference should be.
 
All in all, we, the organizers from this year are exhausted yet energized.  I know personally that I am looking forward to attending other JoomlaDay to have the experience from a  'guest' perspective and 'learn a little more'.
 
Thanks again to the sponsors, speakers, and volunteers for following through with a great event!
 
Check out our facebook page with pictures at:
 
Signed,
Laura Gordon
 
Marian Konop
 

Black Hat SEO: Killing Your Rankings [Infographic]

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Google has warned that black hat tactics are “unethical, overly aggressive marketing efforts where a company tries to manipulate search engine results in an unfair way.” Despite Google’s warnings, many Internet companies persist in providing black hat SEO services. The truth is, using black hat tactics on your site can be as ... Read more
 

Do You Use Data Providers To Boost Your Local Search Results?

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Having your business rank in local search results can get complicated, especially if the local review sites don’t have your correct business address. Correlating the right business address online is super important in order to rank in local search results. Logging into each local review site individually and correcting your business address ... Read more
 

Proving the Value of SEO [Slide Deck]

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Thanks to everyone that attended the webinar this morning! As promised: here is my slide deck. If you have any questions from the webinar or regarding the slide deck, shoot away on Twitter or in the comments below! Proving the Value of SEO View more presentations from SEO.com. Short Summary In this ... Read more
 

Google Search Becomes More Secure

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Privacy and SSL encryption are important to a lot of internet users. Google recognizes this and is always looking for ways to improve online security for its users. A major announcement was published yesterday on the Google Blog, touting enhanced search privacy for signed-in users. Last year, Google introduced an encrypted search ... Read more
 

Search and Joomla! CMS 2.5

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Search is a central function for any content management system, and the Development Working Group has been working in a Github repository on making search be super powered in Joomla! 2.5.  Michael Babker has taken the lead in organizing this along with Chris Davenport. So far six people have contributed code. The original code for Finder in Joomla! 1.5 was done by Rob Schley, Louis Landry  and Andrew Eddie and distributed by JXtended.

I’ve heard Rob say at several Joomla! Days that Finder is the favorite of the extensions he has worked on, so I asked him why that is.

 

New Group of Search Marketers is Putting Utah on the Map

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SALT LAKE CITY — Hundreds of people are expected to attend the first gathering of a group of search marketers in Utah on Oct. 19. Whether you are already passionate about pushing your website to the top of Google, or are new to search marketing and just looking to get your foot ... Read more
 
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