Proving the Value of SEO [Slide Deck]

Thanks to everyone that attended the webinar this morning! As promised: here is my slide deck.

If you have any questions from the webinar or regarding the slide deck, shoot away on Twitter or in the comments below!

Short Summary

In this webinar, I talk about SEO KPIs that SEO professionals and business owners alike should care about first and foremost. I also talk about how to properly segment website traffic into useful groups in order to prove success in a meaningful and deliberate way.

I also provide some nuggets advanced segment towards the end – including Regexp code and settings for several key advanced segments in Google Analytics, such as:

• Branded terms segment
• Non-branded terms segment
• Target/project keywords segment
• Long-tail keywords segment