SEO – Getting More Backlinks – Part Two

Lets continue on past post on SEO – Getting more beacklinks to your site.

Look at the subject matter of your website. is it relevant or is it ostentatious? Does the content set out to help and inform your visitors or does it set out to prove how clever a graphic designer you are? Most search engines cannot actually read graphics, but they can all interpret text.

Also, do not forget that just because you have high-speed broadband, not everyone else does. Some of your potential customers might just give up, if they have to wait ten minutes for one of your pages to download at 56 Kbps or even 28 Kbps dial up.

Each page ought to have between 500-1,000 words of relevant, unrepeated content. Remember too that the text should be in standard text (or HTML), but definitely NOT embedded in graphics or the search engines will not be able to read it and classify your website.

Without spamming the search engines by repeating yourself too often, look for legitimate methods to repeat your keywords. How? you might ask. Well, one way is to have several menus or navigation bars. You could have one in the left or right hand margin and one either in the info bar (between the header and the body) or the page footer. That gives you two, but if your pages are long, you could have three: top, side and bottom.

Another method of putting a limited menu on the site is to have a ‘locater’ or a ‘You are here :’ breadcrumb line. You could also add a site map to your menus. You can also put a copyright notice in the page footer with an active link back to your home page. These ways give you four of five internal legitimate links around your site for which no search engine ought to penalize you.

Back to getting more backlinks, because getting more backlinks ought to always be your first priority. Write articles for each of your web pages with deep links directly to the page for which they were written. If you are allowed two links, one goes to your home page and one goes to the page within your web site that you wrote the piece to promote.

I personally have discovered that three articles per web page usually does the trick, but it can take more. You ought to join some relevant blogs and forums and take part, leaving just worthwhile, practical comments, but be certain that your back-link is in your sigfile (signature file).

This technique can produce hundreds of relevant nonreciprocating back links, but be cautious to keep it low profile and relevant or the webmaster may delete your comments or even your account, wasting your work of weeks or even months.

Make a sigfile for your emails as well. This does not supply true back links that a search engine will read, but it will produce random traffic to your website, particularly if your sigfile is attached to a decent joke or a topical report.

Be innovative and concentrate on getting back links on relevant websites. As you go up the search engine rankings, webmasters will email you asking to exchange links. Do not do this, no matter what how they put their case. A link out of your site is like having a hole in your bucket; you ought to be plugging the holes in your bucket, not drilling new ones.