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Building Tracking URLs for Google Analytics

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This tactic is not really new. In fact, it’s quite old by Internet and SEO standards (being a couple years now). Nevertheless, I see the problem of bad data flowing into Google analytics with enough regularity that I think this deserves some review. Don’t Blindly Trust your Data Too often, webmasters and even Internet marketers put too much ... Read more

This tactic is not really new. In fact, it’s quite old by Internet and SEO standards (being a couple years now). Nevertheless, I see the problem of bad data flowing into Google analytics with enough regularity that I think this deserves some review.

Don’t Blindly Trust your Data

Too often, webmasters and even Internet marketers put too much trust into the data that their Google Analytics accounts are reporting; especially if they see traffic increasing.

For example, I recently ran across an account that looked like it just exploded with additional visits and revenue from organic sources.
Posted originally: 2010-08-26 16:09:45


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