Visualize More Links and Traffic — Ranking the Best SEO Infographics |
 |
|
Creating and publishing infographics has become the new fad for attracting linkbait and traffic. In the last year, we’ve watched the craze for infographics skyrocket as can be seen by this screenshot from Google trends below for the keywords ‘infographic’ and ‘infographics.’
Not only have social media marketers taken up the infographic craze, but SEOs as well. ... Read more
Creating and publishing infographics has become the new fad for attracting linkbait and traffic. In the last year, we’ve watched the craze for infographics skyrocket as can be seen by this screenshot from Google trends below for the keywords ‘infographic’ and ‘infographics.’
Not only have social media marketers taken up the infographic craze, but SEOs as well. Infographics, done well, can build a large portfolio of quality links. I’ve since noticed many SEO companies who are developing infographics for their clients and pushing them in the social media sphere. When I discovered that so many SEO infographics already exist, I decided to rate them. David McCandless, at informationisbeautiful.net, revealed four criteria when evaluating information design:
Take a look at his infographic about infographics:
Below, you’ll see some of the best infographics I could find about online marketing. I’ve rated them by giving pluses (+) for each category discussed above. SEO InfographicsElliance has, by far, the most search marketing infographics. The infographics cover everything from PDF Optimization to Keyword Clustering. I found most of the infographics contained quality graphics and interesting ideas, but they slightly lacked in functionality — meaning, most of the concepts presented are low-level, basic concepts that most SEOs should already know. SEO Factors
Long Tail SEO
Link Juice
Google PageRank ExplainedI found this infographic very beneficial in visualizing the Internet in terms of PageRank. PageRank is valued exponentially. While it’s easy to increase PageRank by 1 at the bottom of the mountain (e.g., from 2 to 3), it becomes much harder to increase by 1 (e.g., from 6 to 7) as you move up the mountain.
Wired Magazine published an interactive infographic about the life of a blog post. With a flash-based, interactive spin, Wired has covered all the avenues of blogging as it moves around the Web, being picked up by search engines, data miners, and social bookmarks. If you haven’t seen it I suggest you check it out. The Life Cycle of a Blog Post
Similar to Wired’s infographic above, The Social Media Effect by Infographicworld.com, shows the travels of content as it makes it’s way through the social media world. My favorite part of this particular infographic is how all the arrows, eventually, point to a Google search engine result for that story. It’s a nice way of showing that great content will bring in lots of quality links. The Social Media Effect
Rank Fishkin, from SEOMoz.org, created some pretty creative infographics. Although they are not the most visually appealing, they share some really creative insights about SEO. Great job, Rand. Professions at the Intersection of Technology, Marketing & StatisticsThis is true that SEOs need to wear many hats.
|
