Turning Artificial Keywords Into Natural Keywords

Using keywords in your websites and on your web pages is a proven fact that it will help you rank higher in Google for that keyword. The way in which you use the keywords however is an often debated topic in the online marketing world and even more so in the SEO world. The reason for this is because Google (and the little search engines) often change their ranking factors and rules so some things that were really effective last time are no longer as effective now. However, there are always a set of clear cut guidelines you can follow in order to approach search engine optimization with success.

Staying Ahead Of SEO.

Ok, I’m not trying to say you can actually see in the future and know what Google or any of the other search engines are going to do or change so that you can get top spot every single time, but instead teach you the rules that you should not break in terms of SEO. If you do break them then Google will both ignore your content but also can actually go as far as penalizing you too.

Spam Spam Spam!

Search engines do not take spam, or the sites that contain it, lightly. This is the most important thing you should remember. It used to be ‘acceptable in the eyes of search engine robots for your content to be 100% keywords with absolutely no meaningful text. However, this practice of keyword cramming or keyword stuffing is now something that does not go unnoticed and you will face a penalty for using this technique. Yes, keywords are important but you also have to provide solid and informational text for your visitors.

So, What Is The Correct  Keyword Density Then?

This of course leads to the question posed by both seo experts, webmasters and content writers which is what is considered spam. The general consensus is that making sure your keyword is included between 5% to 10% was the best method and keyword density to use. This density would not get you penalized and yet still makes sure your site is obviously relevant to that topic. But others believe that it can be taken to as high as 20% without any negative effects to your site by the search engines.

Err On The Side Of Caution.

Ok the higher density’s of around 20% may not have had any negative effects on your site a while ago but if Google comes along one day and say’s that 20% is too high as most people who don’t even understand anything about seo would never have a keyword density of 20% by just writing normally then that would mean that your content and site would be penalized too. The search engines are designed to show sites that are informative and not typically created specifically to gain the rankings or finding loopholes. Thus sticking to a max of 10% (or so) is highly likely to product you a lot better results and for a longer time too.

Not Crossing The Line.

What you want to be doing is combining informative and helpful content along with your keyword and make sure it appeals both to your visitor and the search engines itself.

What Are Natural Keywords And Artificial Keywords?

Natural keywords are basically just keywords that you end up using on your own when you are writing an article on a specific subject. They are the keywords that just keep cropping up but these are not always the best keywords to be using. For example the key-phrase search engine optimization  may be searched a lot but then the competition and amount of other people using that search term in their content is most likely in the millions. So changing it slightly and writing on how to do search engine optimization’ will have less searches but will also have a lot less competition and thus increases your chances of getting top position in the search engines.

Replacing Natural Keywords With Artificial Keywords.

It’s normally a lot easier to re-write an article and that is exactly what you are going to now do. Simply go through and replace that natural key-phrase with the artificial longer version and then make a few more edits to make sure it flows correctly for the reader.

Start From The Beginning With Your Artificial Keywords.

Another method is to look for your artificial keywords before you begin and make sure you have them in the back (or the front) of your mind when you sit down to write your website content. Because you are already thinking of the phrase you want to use you will naturally include it within the content of your site. It’s not a trick, although you may want to consider it a subliminal tactic if you wish, but it will work.

The Result Of Keyword Conversion.

By converting the artificial keywords to the natural ones this will directly result in content that not only flows for your readers but also will be keyword rich and have the right density for the search engines. As a direct result of this both your conversion rate and traffic will increase and cause you to earn more money.