Law Firm Website SEO // Microsites

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Have you mastered getting your law firm’s website to the top of Google for your targeted keywords? If so, the time has come to explore new law firm SEO techniques.

It is important to keep in mind that getting your firm’s main site to the top of the search engine results pages for your targeted keywords is just a start.

Now is the time to consider building practice-specific sites that target a particular area of law that your practice.

This strategy involves creating additional sites specific to the different areas of law in which you practice.

The microsite law firm seo strategy, can work very well to grow your firm’s web footprint. By having multiple microsites, you will quickly see results for your firm.

When building these sites, it is important to keep in mind that the sites cannot be mirrors of your main site. This is definitely frowned upon by the search engines and may subject your site to penalties. It will certainly work to devalue your efforts.

Another important aspect is making sure the sites have valuable information on the topic on their own. You don’t want your micro-site to look “micro”. It should contain enough relevant information that it is authoritative on a topic by itself. A micro-site on employment law should cover enough specific information on employment law that it is considered authoritative by your visitors.

In this way, you can increase your exposure to potential clients because you’ve now got multiple sites working for you, not just one. Think of it as having multiple advertisements (although, having good rankings and multiple sites is far better).

This article provides some basic information about the law firm SEO strategy of practice-specific sites. However, there is much more to consider on this topic. Not implementing this technique properly, can lead to ineffective results. That is why it is important to fully understand the nuances of micro-siteing before diving in.